Frequently Asked Questions

An Insight Report is a custom-built snapshot of your business’s digital footprint—covering things like your website, SEO, customer experience, competition, and market trends. It helps you understand where you stand and what to do next.

Visit our Insight Report Store to see all reports available!

We offer reports by category—website health, customer reviews, competitive benchmarks, and more.

Not sure where to start? Reach out to us by texting or emailing us and we’ll guide you based on your goals.

Once your order is placed, we’ll send you a short intake form to learn more about your business. After you complete and return the form, we’ll begin building your custom report. Single reports are delivered within 3–7 business days. If you’ve ordered multiple reports, they’ll be delivered together and may take a bit longer depending on complexity.

Yes! All of our reports are built to be easy to understand and take action on—whether you’re handling things in-house or working with a provider. If you’ve purchased an Essentials Package (4+ reports) or Premium Package (6+ reports), your order includes a consultation call where we’ll walk through key findings and discuss next steps.

Once we receive your completed intake form, most single reports are delivered within 3–7 business days. If you’ve purchased multiple reports, they’ll all be delivered at the same time and may take longer depending on the complexity. This allows us to cross-reference the findings and provide a more strategic and cohesive analysis.

Nope! While we highlight local visibility in most reports, our audits work for any service-based business with 1–100 employees—whether local, regional, or national.

Not directly. Instead, it’ll show what’s working, what’s not, and where your site may be costing you traffic or leads. We focus on clarity, not scare tactics.

Absolutely—and there are some great benefits to doing so. When you purchase multiple reports in the same transaction, you’ll receive a bundled discount, and at 4+ reports (Essentials) or 6+ reports (Premium), you’ll also qualify for a consultation call with our team. All reports in a bundle are delivered at the same time, which may extend turnaround slightly—but this allows us to cross-reference insights and provide smarter, more strategic recommendations tailored to your business.

Each of our reports has its own recommended cadence based on the type of insight it provides. For example, some are best reviewed quarterly, while others may only need an annual check-in. You can visit each product page in our Insight Report Store to see the suggested subscription model for that report.

Not at all. Our reports are built to be non-technical and easy to follow, whether you're the owner, marketing lead, or office manager.

You may have issues with SEO, missing metadata, slow speed, or inconsistent listings. Our Website & SEO Audit identifies what’s holding you back.

Start by searching for your service and city (e.g., “auto repair in Waukee, IA”) and take note of who shows up at the top. Check how many reviews they have, what their websites look like, and how easy it is to contact them. See if they’re running ads or offering services you’re not. These surface-level checks can be very telling.

If you want a clearer, side-by-side comparison with data-backed insights, our Competitor Benchmark Report lays it all out—so you know exactly where you stand and how to gain an edge.

Try visiting your website as if you were a new customer. Is it clear what you do? Can someone contact you or get a quote in under 10 seconds? Check for slow loading times, broken forms, or confusing layouts. Ask a friend to try it too—they’ll often spot friction points you’ve missed.

If you’re not sure where the disconnect is, our Website & SEO Audit will walk you through it with recommendations and even a few quick wins to help boost conversions.

SEO stands for Search Engine Optimization—it’s how Google decides when and where to show your website. You can start by making sure your site uses relevant keywords in titles and headings, writing clear content about what you do, and claiming your Google Business Profile.

If that sounds overwhelming, our Website & SEO Audit shows exactly what’s working, what’s missing, and how to fix it without needing to be a marketing expert.

We stay supplier-neutral. Once we understand your needs through an Insight Report, we’ll recommend options from our vetted network of 450+ providers.

Absolutely. If you have the time and resources to make changes in-house, our reports give you everything you need to get started—complete with links and action steps. But if you’d rather hand it off, we can walk you through the process or connect you with vetted pros who can do the work for you.
Either way, you’re in control—and we’re here to support you at every step.

Agencies often require long-term contracts and handle everything for you—which works for some, but not all. We provide one-time, data-driven reports that show you where to focus. You get clarity and control without the monthly retainer.

If you want to act on the insights but need help doing so, we offer optional implementation support or can connect you with experts who align with your goals.

That’s great! Our reports are designed to complement the work your team is already doing. When you're deep in the day-to-day, it’s easy to overlook certain patterns or blind spots. A fresh pair of eyes can reveal insights that get missed by those closest to the work. We’re here to support—not replace—your existing efforts with clear, unbiased feedback and actionable recommendations. And if your team could use extra capacity, we’re available to be more hands-on with implementation or offer guidance along the way.

Yes! You can start by buying a domain name, setting up a simple homepage on a platform like Squarespace or Wix, and making sure your contact info is front and center. List your services and add a call to action like “Request a Quote” or “Schedule a Call.”

If you’re just getting started, our Website & SEO Snapshot gives you a blueprint for what to build—and our team can help make it happen if you need an extra hand.

We do! If you manage multiple locations or operate a nonprofit, reach out to us directly. You can start by running a single report on one location to identify opportunities, and then scale up from there.

We’ll bundle your services, apply discounts where applicable, and make sure insights are adapted for each branch or region of your organization.